Tesla claims net reservations for their Model S stood
at over 15,000 units on December 31, 2012.
George Blankenship (VP Sales) stated that 25% of the reservations were
from outside North America. This implies
11,250 reservations remain in North America.
If Tesla can produce 4,500 cars in the first quarter, the average
waiting time is 2.5 quarters or 7.5 months if all those in line actually buy a
car they reserved. Musk stated the “average
wait time now for a car is about five months.”
This means one third of those who have reservations drop out when it is
actually time to pay up and receive the car. I have no clue how long the folks outside North America will wait for their car.
Musk also stated that the wait
time for very high end reservations is between six and eight weeks. This means that Tesla is giving manufacturing
preference to the folks who have reserved a higher price vehicle over those who
have reserved the base version “Peoples’ electric car. Note the DOE really intended the $450 million
loan to Tesla for the purpose of the Peoples’ electric car and not support the over-sized
egos of the 0.1% that are “very high-end”.
Musk also stated the following in
breaking down what capacity battery packs are being ordered:
“more people are ordering the
larger battery pack than we thought. It seems to be that like, items like
listen 10% of people are ordering the 40-kilowatt-hour pack. That’s
interesting. I’m not saying that can change in the future but that’s what we’re
seeing right now. So maybe 10% or less.
A majority of people are ordering
the big battery pack actually which is -- and I wouldn’t count on that in the
long term. But a majority of people are actually, one-third percent are
ordering the 85-kilowatt-hour pack which is a positive surprise. And hopefully,
that continues, I mean, that’s the best experience somebody can have with the
car. So hopefully that keeps going into the future.”
OK the $50,000 peoples’ car with
the 40 kwh battery is being ordered by approximately 1,125 North Americans (10%
of 11,250). One third of these folks
will not actually go through with the final purchase, leaving only 754, the
first of whom will only start to receive their cars in the late summer when the
40 kwh model first becomes available.
Perhaps Tesla will produce and deliver all of the 754 Peoples’ Model Ss by the end of the year. Again Dr. Chu’s genius is at work. $450 million in DOE loans to get 754 Peoples’
Model Ss to we the people in 2013 if all goes well and according to Elon Musk’s
business plan.
Perhaps Tesla will raise a ton of
equity and perhaps they will have a profitable year (2013) but delivering only
754 Peoples’ cars in 2013 to the people (the 99.9%) who are represented by Dr.
Chu and the DOE is disgraceful.
What will be worse is if Tesla
does not raise a ton of equity and or Tesla does not have a profitable
year. Then the $450 million will
evaporate just as the DOE loans to Ener 1, A 123, and Solyndra evaporated. Dr. Chu is the real culprit, Elon Musk is
just an opportunist.
Of course not one of the ten Wall
Street analysts on the earnings call cared to challenge Mr. Musk with this line
of questioning.
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